Jewish United Fund (JUF)
Jewish Chicago
Magazine Logo
Overview
JUF News is the largest circulation of any Jewish publication in the Midwest, with over 200,000 readers. In 2019 JUF began a massive overhaul of the magazine to provide a more contemporary look/feel to the coffee-table sized publication. The new name, Jewish Chicago, captures the charming essence of the lifestyle magazine and updated branding reflects a modern take on a decades old logo lockup. The new large wordmark reflects the niche audience while remaining playful with its combination of iconic 4 Chicago Flag stars as Stars of David.
